Three Generations. One Promise. Pure Grains.
For over 60 years, our family has helped thousands of families choose better grains with trust and expertise. Today, that same knowledge and care lives in every pack of Pushtira.
1960
THE FOUNDATION
Late Shri Narayanlal Ji Lohiya (Netaji) With honesty and a deep understanding of grains, Netaji built a small shop that became a trusted name across Jodhpur.
1980 – 2020
THE EXPANSION
The three brothers took the legacy forward by strengthening farmer relationships, modernizing processes with Sortex technology, and expanding our reach with uncompromising quality.
TODAY
THE EVOLUTION
Yash Lohiya represents the third generation, transforming decades of grain expertise into Pushtira – crafted for healthier, happier families today.
Crafted with passion, rooted in heritage.
We believe in the power of pure, honest ingredients. Our story began with a simple mission: to bring wholesome, nutritious multigrain flour, stoneground traditional foods, and heritage recipes to modern tables without compromising on quality or authenticity.